A senior-led consultancy delivering strategic communications and community engagement for the organizations shaping healthier, safer, more equitable communities.
Power of Public is a strategic communications consultancy rooted in (and rooting for) public health. Because health and well-being are shaped by many factors, our work spans the sectors that influence how people and communities thrive. We support purpose-driven organizations in communicating with clarity and driving engagement that supports healthier, safer communities.
Providing fractional support and project-based consulting. Every engagement is tailored to your organization's needs, bringing in trusted strategists, researchers, project managers, media experts, and creatives as the work allows.
01
Strategic Communications
Strategic communications planning that integrates audience insights, messaging, and engagement to help organizations advance communication initiatives.
02
Community Outreach and Engagement
Design community-centered outreach and engagement approaches that build trust, foster participation, and strengthen relationships.
03
Account and Project Management
Comprehensive account, project, and program management services to ensure initiatives are delivered according to plan and with measurable impact.
04
Public Impact Campaigns
Develop and execute theory-based and audience-informed programs and campaigns that shape understanding and support behavior change.
05
Multicultural Communications
Develop culturally responsive and inclusive strategies, messages, and resources to engage diverse communities effectively.
06
Audience Research and Insights
Let's dig into the data to understand what moves your audiences, then translate those findings into smart messaging and positioning that lands.
07
Partner and Stakeholder Engagement
Identify and engage key partners, stakeholders, and decision-makers to advance initiatives.
08
Business Development and Growth
Counsel and support for organizations seeking to strengthen positioning for partnerships, funding, and growth.
Communications planning that integrates audience insights, messaging, and stakeholder engagement to help organizations communicate with clarity and advance their initiatives.
Outreach and engagement approaches centered on the communities they serve, designed to build trust, foster participation, and strengthen lasting relationships.
Project and program management support designed to keep complex initiatives on track, aligned, and moving forward with measurable impact.
Theory-based, audience-informed campaigns designed to raise awareness, shape understanding, and move people from knowing to doing.
Culturally responsive strategies, messages, and resources designed to engage diverse communities with authenticity and relevance.
Research and analysis designed to surface what motivates your audiences and translate those findings into messaging and positioning that lands.
Strategic engagement designed to identify and build relationships with the partners, stakeholders, and decision-makers essential to advancing your work.
Counsel and support designed to help organizations strengthen positioning and build the relationships needed for partnerships, funding, and sustainable growth.
Power Poll
Help shape what comes next.
Health Educators and Health Communicators: Help us understand your health information needs better. Three quick questions, completely anonymous. See how others answered.
When you want to learn about a health topic, where do you typically turn first?
When you want to learn about a health topic, where do you typically turn first?
Select one
How others responded
Where do you primarily source health education materials for your work?
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How others responded
What is your biggest communications challenge right now?
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How others responded
Thanks for participating!
About
Candice Watkins Robinson, MA
Principal & Founder
Candice Watkins Robinson, MA, is a Washington, DC-based consultant whose experience spans two decades and includes senior roles within leading public relations agencies where she led health communications for state and federal government, professional associations, and healthcare companies. This experience also includes roles in public health education, where she aligned messaging and community outreach to support informed decision-making.
A skilled project manager and strategist, Candice has overseen campaigns and programs addressing critical health issues, including maternal mortality, adverse childhood experiences, diabetes, chronic disease management, emergency preparedness, and food insecurity. Prior to founding Power of Public, Candice was Senior Vice President and Director of Multicultural Marketing and Communications for Hager Sharp, where she delivered high-impact results for organizations including the American Academy of Sleep Medicine, the Centers for Disease Control and Prevention, and the U.S. Food and Drug Administration.
Candice specializes in helping public sector and other mission-driven organizations turn strategy into coordinated action. Her work sits at the intersection of strategic communications, stakeholder alignment, and program execution, ensuring initiatives are not only well-designed but also effectively implemented. With a foundation in health education, Candice brings a practical, user-experience approach to planning—always clarifying priorities and translating intent into communications that resonate with the audience. She enjoys working with account teams, leadership teams, and communities in equal measure to move efforts from planning to progress.
Candice holds a Master of Arts in Communication from Johns Hopkins University and a Bachelor of Science in Community Health Education from the University of Maryland, College Park.
The following cases and clients are drawn from Candice's agency and in-house work, prior to founding Power of Public. Each project represents a different kind of challenge and a commitment to communications that move people, communities, and organizations forward.
Integrated Communications
Working to Prevent Pregnancy-related Deaths
Advanced a national maternal health campaign to raise awareness of urgent maternal warning signs by guiding agency-level strategic planning and implementation.
Centers for Disease Control and PreventionU.S. Food and Drug AdministrationAmerican Academy of Sleep MedicineCenters for Medicare & Medicaid ServicesNational Institute on Aging
National Institute of Diabetes and Digestive and Kidney DiseasesU.S. Department of AgricultureMaryland Department of HealthNJ Department of Children and FamiliesFuture Health Now Foundation
Hey, let's work together.
Tell us about your project or interests, and we will be in touch.
